COOKIE POLICY
Information About Our Use Of Cookies
PatchMD uses cookies and similar technologies to distinguish your usage preferences from those of other users of our website. This helps us to provide you with a better user experience when you visit our website and allows us to optimize our website.
As a result of recent legislative changes, all websites targeting certain parts of the United States are required to ask for your permission to use or store cookies and similar technologies on your computers or mobile devices. This cookie policy gives you clear and complete information about the cookies we use and their purpose. Please read our Privacy Policy to learn about the privacy rules that apply to the website.
Our use of Adobe Analytics cookies
Adobe technology is central to the operation of our web platforms. Because Adobe technology is critical to the operation of our website and we want to continue to guarantee you the best online experience, we currently consider Adobe Analytics cookies as functional cookies that support the operation of the website.
For further information about this Cookie Policy, you can contact us at [email protected]
What Is A Cookie?
A cookie is a small text and number file that we store in your browser or on the hard drive of your computer. That way we can remember your preferences when using our website.
As soon as you visit www.runnersneed.com you will be asked for permission to place different categories of cookies that we use.
Types Of Cookies
Cookies can be divided according to their origin, their function and their lifespan.
First party cookies are those cookies that are placed by a website that is currently being visited by the user (eg cookies placed by patchmd.com).
Third-party cookies are cookies that are placed by a domain name other than that of the website visited by the user. If a user visits a website and a third party places a cookie via that website, this is a third-party cookie (eg cookies placed by Google, Twitter and Facebook).
Functional cookies are cookies that ensure that the website functions properly (eg cookies for log-in or registration, language preferences). Functional cookies are logically first party cookies.
Non-functional cookies are cookies that can be placed for statistical, social, targeting and commercial purposes. They have nothing to do with the purely technical support of the website. Cookies with static purposes allow to check which pages of the website you visit, where your computer is located, etc. Cookies with social purposes enable the user to share the content of the visited website directly with others via social media. Cookies with targeting purposes allow a profile to be built based on your surfing behavior so that the advertisements displayed are tailored to your interests. Cookies with commercial purposes keep track of how many and which advertisements were shown to a user. Non-functional cookies can be first party or third party cookies.
Permanent cookies: These cookies remain on the user’s device for the duration specified in the cookie. They are activated every time the user visits the website that has placed this cookie (eg cookies placed by social media such as Twitter, Facebook, Google Analytics, etc.). Most non-functional cookies are permanent cookies.
Session cookies: These cookies allow us to simplify the actions of a user and to link them during a browser session. A browser session starts when a user opens the browser screen and ends when they close the browser screen. Session cookies are placed temporarily. As soon as you close the browser, all session cookies are deleted. Most functional cookies are session cookies.
Your Consent
By using our website, you accept the use of mandatory cookies. We have bundled the other types of cookies and tracking mechanisms into two groups: analytical cookies and marketing cookies. We only install these cookies if we have your permission. You can always change your cookie settings afterwards via the link to the cookie policy at the bottom of every page of the website.
Change Your Browser Settings
We point out that web browsers allow you to change your cookie settings. These settings can usually be found in the ‘Options’ or ‘Preferences’ menu of your web browser. To better understand these settings, the following links may be helpful. If not, you should consult the ‘Help’ function in your web browser for more details.
• Cookie settings in Internet Explorer
• Cookie settings Firefox
• Cookie settings in Chrome
• Cookie settings in Safari
More Information About Cookies
Information about cookies
You can find useful information about cookies here: http://www.allaboutcookies.org/
Internet Advertising Bureau
The interest group of digital marketers has drawn up a guide to online behavioural advertising and online privacy which you can find here: http://www.youronlinechoices.eu/
Functional Cookies
These cookies enable essential parts of the website and functions work properly, such as logging in or adding items to the shopping cart. This option is always enabled, otherwise you will not be able to view the Runners Need website or shop online.
| Name | Target | Properties | Cookie Name |
|---|---|---|---|
| Adobe Analytics | With Adobe Analytics we measure how you use our webshop and how you found us. We use this knowledge to improve our sites. Without these cookies, we will miss your data. | The cookie is stored for a maximum of 1 session.
Adobe does not share anonymous data with third parties. |
s_cc, s_ppn, s_ppv, s_ppvl, s_sq, s_vi |
| AddThis | With AddThis articles can be shared on social networks | The cookie is stored for a maximum of 3 months | _cae |
| Zopim | We use these cookies to support our chat functionality | The cookie is stored for a maximum of 1 year | __cfduid, __zlcmid |
| YouTube | YouTube (Google) stores user preferences here | The cookie is stored for a maximum of 1 year | GPS, PREF, VISITOR_INFO1_LIVE, YSC |
| Runners Need | These cookies ensure that our website functions correctly. We keep track of which articles you put in your shopping cart and which products you put on your wish-list | The cookie is stored for a maximum of 1 year.
We do not share your information with third parties |
language, access_token, cookiesAccepted, basket_token, wishlist_token, customerID, aff_dedup, aff_cf, |
Analytical Cookies
We use analytical cookies to better understand how you use our website and what can be improved. This data helps us to identify issues and to develop user-friendly designs and tools. We can also test the effectiveness of our website. In addition, these cookies provide insights that are useful in advertising analysis.
| Name | Target | Properties | Cookie Name |
|---|---|---|---|
| AppNexus | These cookies measure clicks to this website in order to optimize advertising campaigns. | The cookie is stored for a maximum of 90 days.
AppNexus does not share anonymous data with third parties. |
anj, sess, uuid2 |
| Google Analytics | With Google Analytics we measure how you use our webshop and how you found us. We use this knowledge to improve our sites. Without these cookies, we will miss your data. | The cookie is stored for a maximum of 2 years.
Google does not share anonymous data with third parties. |
utma, utmb, utmc, utmv and utmz, _ga, _gat, _gid |
| Improve Digital / 360Yield | These cookies measure clicks to our website in order to optimize advertising campaigns. | The cookie is stored for a maximum of 90 days. | tuuid, tuuid_last_update |
| Reevoo | These cookies are used by Reevoo’s Google Analytics integration to reflect generic trends. | The cookie is stored for a maximum of 2 years. | reevoo__utma, reevoo__utmb, reevoo__utmc, reevoo__utmz, reevoo_sp_id.3c95, reevoo_sp_ses.3c95, reevoomark_marker, sp |
| Sanoma Adapt | These cookies measure clicks to our website in order to optimize advertising campaigns. | The cookie is stored for a maximum of 2 years. | ServedBy, ih, is, lcai9h, lcri5m, pvt, pxl, tuuid, um, umeh |
| ContentSquare | With ContentSquare, we measure how you use our web shop and how you found us. We use this knowledge to improve our sites. Without these cookies we miss your data. | This cookie is stored for a maximum of two years. |
Marketing Cookies (for personalised advertising)
Runners Need and our advertising partners (including social media platforms such as Google, Facebook and Instagram) use marketing cookies that track website activity. This means we can show you personalised and relevant offers, including ‘targeted messages on third-party advertising platforms’ as described in the privacy statement. If you don’t accept this form of tracking, you may still see ads from Runners Need randomly on other websites.
| Name | Target | Properties | Cookie Name |
|---|---|---|---|
| Certona |
With Certona we can make personalized product recommendations based on your order history and browser profile. | The cookie is stored for a maximum of 2 years. | RES_TRACKINGID, RES_SESSIONID, Resonance Segment |
| Bing | We use this script to be able to make more targeted offers based on behavior. |
The cookie is stored for a maximum of 1 year. | MUID, MUIDB, _uetsid |
| Adobe Media Optimizer | These cookies are used for targeted advertising and to document the effectiveness of each individual advertisement. | The cookie is stored for a maximum of 1 year.
Adobe does not share anonymous data with third parties. |
everest_g_v2, everest_session_v2 |
| Adobe Audience Manager | Adobe Audience Manager helps us to create customer profiles that we can use to provide you with more personalised content on our website, among other things. | The cookie is stored for a maximum of 180 days.
Adobe does not share anonymous data with third parties. |
Adobe QA, aam_uuid, demdex, dextp, VS _ #### @ AdobeOrg, AMCV _ #### @ AdobeOrg, AMCVS _ #### @ AdobeOrg, |
| Adobe Target | Adobe Target allows us to perform a / b tests on our site and improve our site based on these results. | The cookie is stored for a maximum of 2 weeks.
Adobe does not share anonymous data with third parties. |
mbox |
| StackAdapt | To be able to unique identify a user for retargeting, conversion, look-a-like purposes, track a campaign ID that a user has viewed or clicked and store auction ID of a
recent ad click (if engagement tracking is enabled on the universal pixel). Firing the pixel also tells us some user behaviour on the site. |
The cookies are stored for a maximum of a year. | User-id: 1 year User-id-v2: 1 year Sa-camp-*: up to 90 days Sa-aid-pv: 1 hour |
| TVSquared by Innovid Response Tracker | To measure TV campaigns through Sky by matching household targeting in the campaign to those who visit the website.
TV Squared requires the use of cookies to identify the Customer’s website and application users. This is done in order to provide a service to the customer. The cookies that a user may find on their browser after navigating to one of our Customer’s websites are as set out in the Cookie Name column, and will depend on the users settings. |
Cookies by TVSquared by Innovid Response Tracker are stored for a maximum of 2 years. | _pk_uid (Third party persistent), _pk_id.{variable id} or _tq_id.{variable id} (First party persistent),_pk_ses (First party session) |
| TikTok | To measure and improve the performance of our advertising campaigns and to personalise the user’s experience (including ads) on TikTok. | 13 months from the last date the cookie was used. | _ttp (first party and third party) |
| Attentive | This is a secure persistent cookie that contains a visitor ID and some page view and session details. | Cookie expires after 400 days | _attn_ |
| Attentive | This is used to attribute onsite events to a visitor and to govern display rules for SMS sign-up units | 390 day cookie length | __attentive_id |
| Attentive | used for CCPA compliance | 24 hour max cookie length | __attentive_dv |
| Attentive | This cookie is used to track where the user came from; primarily used for sign-up unit display logic | 30 minute cookie length | __attentive_ss_referrer |
How PatchMD Processes Personal Data
Some cookies that we use also process your personal data. More information about how Runners Need collects and processes personal data can be found in our privacy policy.
Disclaimer
Any links to external websites are provided for your information. Please note that we cannot be held responsible for the content of external websites.
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